A Detailed Guide on Quick Service Restaurant [Qsr Industry]
Updated: Jul 18
The restaurant industry is booming like anything, with more demand for fast food at affordable prices within minutes.
Even though entering the restaurant market today requires some effort and a unique quick service idea, blended with a sound business strategy might help you build a great customer base. The reputation of quick-service restaurants for delivering unhealthy foods and oily items, including burgers or fried chicken, is gone, and that is no longer the trend.
Most businesses today have adjusted to more demand than ever before because they understand that people today want to follow a healthy lifestyle. You can also see this trend in the rise of healthy choices among several industry-leading companies. There are changes in consumer remarks, and the spread of COVID-19 has brought several restaurant challenges.
Quick Service Restaurant - Detailed Guide on QSR Industry
What is a QSR restaurant?
A quick-service restaurant (QSR) is a restaurant that offers a certain food item that requires the least amount of time for preparation. It is one of the best ways to understand if you take examples from fast-food restaurants, including McDonald's, Starbucks, or KFC.
This fast-food restaurant mainly focuses on delivering meals to guests as soon as possible. QSR generally provides cuisine at a minimum cost, and there is no table service. The restaurants also do not offer any relaxed ambiance.
The whole concept of QSR is to provide food to the customer in minutes and cause less stress in the offline setting.
Also, check - What licenses are needed to start a restaurant in India?
Different types of QSR restaurants
A QSR mainly operates as a franchise or a chain, as it is likely to profit from a colossal crowd visiting them often. These restaurants can make the most of the customer frequency from different sites and contribute to the company's worth by operating in different stores.
Several brands use the franchise model as it allows the change to multiply over different areas while sharing the expense of opening new restaurants between the franchisor and franchisee. But not all QSRs are franchised, and others might follow typical business methods. The establishment ideally specializes in complementary foods or specific food items like Starbucks.
These are ideally established where the waiter at the table would take care of the customer's order and the timely delivery of the meals.
The customer approaches the counter to place their orders at the self-service restaurant. They would also take the order from the counter and collect it independently.
Assisted self-service restaurants
These restaurants are where waiters have to collect customers' orders at the table or bring the meal to the customer's table.
What are the main characteristics of the QSR industry?
Although the concept of speed is more complicated than people may believe, you could be thinking, "Duh." In addition to making sure that payment transactions are completed promptly, solution providers should ensure that the POS can do all of its other functions quickly. Restaurant staff should have complete access to the equipment without being concerned that it would slow operations.
The QSR industry is hardly an exception; almost every industry has been forced to adopt and encourage personalization. Nearly every component of a POS solution, including the menu, building the loyalty program, and the time clock, should allow for customization. Customers at QSR restaurants can also benefit from customization.
A QSR POS system should be adaptable to various transactions and scenarios. The QSR POS should allow for modifications, given the speed necessary for a successful business. It might involve alterations to the menu, changes to the price, modifications to the inventory, and more.
Like any business, a QSR's employees depend on internal systems to inform them of what is happening within the company. Employees should be able to see where orders are in the workflow, where they need to go, what's going on financially, and more with the right POS system. QSRs can continuously improve service to ensure success with the correct visibility.
Mobile is the future, as we keep emphasizing over and over again. If your POS solution can be used outside the cash wrap or checkout counter, it is most suited for the modern QSR. With the help of mobile POS solutions, restaurants can accommodate even more clients each day by reducing wait times and line-ups.
The QSR industry is still expanding and changing. You should consider QSR's needs as you decide which POS solutions to provide to the market. While you might be sufficient to facilitate quick-serve restaurants with a POS system and setup that works for everyone, a solution tailored for this business is considerably more valuable.
Things to consider before opening a Quick Service Restaurant
The Indian food industry has always strived to set higher standards for success. The food industry offers many options, from modest tea shops to upscale multicuisine restaurants. Quick Service Restaurants, one of the USA's most well-liked food business cultures, are expanding into India. Quick-service restaurants (QSRs) offer cuisine that needs little preparation time has a small menu and may be served immediately. The majority of QSR restaurants provide fast cuisine that is filling and can satisfy hunger in one serving.
Let us assure you that opening a quick service restaurant is wise given its many advantages and the potential for high returns. Opening a quick-service restaurant takes planning and determination like any other restaurant. If you plan to open one, consider the tips mentioned here.
Make a plan
It would be best to have a business plan while launching any brand. QSR's business plan is like a blue map for the complete project; you have to outline how you will operate your funds and staff and promote and run the restaurant once it is up and running. The plan should not be too long, but it must outline what you want to achieve and what you intend. It should include your present company structure besides putting out financial details, market research revenue estimates, and marketing objectives. It would help if you had all of this at the back of your mind before starting your restaurant.
Create a menu
Creating a menu is a massive element of opening a quick-service restaurant. Like other elements of a restaurant setup, your menu should reflect your brand. If your menu alliances with the brand, it would be great. If you have a restaurant that primarily focuses on healthy eating, then make sure to avoid items high in calories.
It would be best if you always prepared a menu, keeping in mind the cost of the food supply chain and the workforce essential to prepare everything from scratch. You should also consider the type of cuisine you want to focus on. Also, read - What is Menu Engineering?
Hire the relevant staff
As a restaurant food owner, you must understand that customer service is as important as the food you offer. Your restaurant will require a few staff members irrespective of the cuisines you offer. The restaurant will need some chefs to help in the preparation of the delectable cuisine of your restaurant and some managers to monitor the operations regularly. The typical quick-service restaurants include quick service, low prices, and handy locations. Furthermore, these restaurants are low-risk endeavors. This market is large with a lot of room for expansion.