6 Unique Promotion Ideas to Attract More Customers to Your Restaurant!
Almost everyone likes offers or deals, especially if these offers happening on your favorite food items or restaurants. Nowadays we can see different types of offers and deals running on most of the restaurants. This kind of promotion is a type of marketing strategy that is encouraging customers to visit the restaurants within a specific period of time through various offers or rewards.
Here are some promotional ideas that can help you to decide which type promotion is right for your restaurant business.
Weekend or holiday promotions:
On weekends or holidays, people are usually like to go out. So, if you can conduct promotions on the weekend or holidays at your restaurants then it will attract everyone. If you can conduct this kind of promotions on every week, you can generate extra sales and acquire new customers easily.
Weekday special promotions:
To attract customers on weekdays, restaurant owners can conduct a weekday promotion. In this promotion they can promote particular food items on each day like Pizza Monday, Thali Tuesday, Burger Wednesday etc.
Buy One Get One type promotion:
One of the most common and popular form of restaurant promotion type is, buy one get one free. Because customers perceive free stuff to be more valuable than discounts. This type promotion will attract families, because always they need to pay only half of the actual expense.
Combo meals offer:
A combo means, two or more regular food items sold together as a combination for a special price. For example, chicken burger with French fries and a soft drink would be a set meal. Restaurant owners can include high-performing items and low-performing items also sold together at an attractive price during this combo offer.
Vouchers and loyalty programs:
Vouchers and loyalty programs are similar to giving discounts. Vouchers and loyalty programs are encouraging customers to visit their favorite restaurants again and again.
Offering free delivery is a great way to boost your restaurant business and it make customers feel like they are getting a good deal. When free delivery offers include a minimum purchase threshold — like Rs.250 or Rs.500 — some customers will add more food items to their list to receive something for free, especially free delivery.
Meanwhile, during these promotional days no one likes long waiting times for ordering food, serving food or delivering items. For overcoming this issue, you can use a point of sale system in your restaurant. A good point of sale system helps you to improve your business operations for your customers. This includes reducing customer waiting time, quicker payments, etc. In today's fast-moving world, you will require a good point of sale like IVEPOS restaurants POS. With IVEPOS, users can manage inventory, vendors, customers and payments in addition to providing real-time reports and analytics. Additionally, the platform offers industry-specific features including menu and ingredient management, kitchen order tickets (KOT), table planning and order processing for restaurants and fast-food establishments. It is an ideal POS software for restaurants businesses.